Reflections on 2020 and a forward look to 2021

As we come to the end of a challenging year, our CEO Jody Rowe, reflects on the highs and lows of 2020, and looks forward to 2021.

Someone I admire once said to me, “Jody, persistence pays in spades.” For me, it’s true – how does this statement resonate with you? It’s hard running a small business: the financial risk, developing the business, unforeseen impacts such as Covid-19, fluctuating oil prices, remote working. However, these challenges are offset by many positives, such as flexibility, opportunity, enjoyment of a different kind of success and the relationships you develop with mentors, coaches, friends and family, consultants and clients, and their support is critical to all SMEs.

The negative noise, the faultfinders and the critics are just distractions. It’s important to focus on what you measure as success, and you are the judge of that!

  • Identify and manage risks
  • Design your business to fit your future life
  • Consistently market your business
  • Learn, learn and learn some more
  • Be philanthropic to not-for-profits and your community
  • Be selfish and work on your work-life balance
  • Manage your time on good clients and good people
  • Be passionate about what you do or make a change
  • If it ain’t broke don’t fix it, if it is broke make a change. Change is good!

Winston Churchill’s quote “Never, never ever give up” is so true. Picking yourself up and keeping going is key.

2021 will be better because we are good at what we do!